Agence Efficads
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Turn your ads into a growth engine.

Generate qualified leads every month with an online advertising strategy built for performance and profitability.

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  • +60 projects managed
  • 7 years of experience
  • Morocco and France

Before

  • You spend without knowing what actually works.
  • Your pipeline is full of low-quality leads.
  • Your data is incomplete or unreliable.
  • Your campaigns lack structure and direction.
  • You endure your results instead of driving them.

With Agence Efficads

  • You control every euro invested and its real impact.
  • Your pipeline fills up with qualified leads.
  • Your data becomes a reliable decision-making tool.
  • Your campaigns follow a clear, scalable strategy.
  • You drive your acquisition with precision.

Same budget. A method.

Everything you need for high-performing acquisition.

From strategy to tracking, creatives and landing pages: we run your entire acquisition, and we measure it.

  1. Google Ads Campaigns that capture demand the moment your customers search for you, in Morocco and France. Search · Performance Max · YouTube · Shopping
  2. Meta Ads Facebook and Instagram campaigns that create demand and fill your pipeline with leads. Facebook · Instagram · Lead Ads · Reels
  3. Campaign management We launch and continuously optimise your campaigns to maximise lead generation. Google Ads · Meta Ads · LinkedIn Ads · TikTok Ads
  4. Tracking and measurement Custom tracking from day one, so you know where every lead comes from and what it costs. GA4 · Google Tag Manager · Conversion API · Consent Mode
  5. Account audit An analysis of your existing campaigns and a clear report with a concrete action plan. Full analysis · Recommendations · Action plan
  6. Ad creative Every creative asset your campaigns need, from static visuals to motion design video. Static visuals · Motion design · Multi-platform formats
  7. Consulting You keep control of day-to-day execution; we guide you on what actually works. Strategy · Training · Monthly follow-up
  8. Landing pages Landing pages designed to turn your visitors into qualified leads. Conversion-focused design · A/B testing · CRO

What it delivers.

  1. Google AdsSearch leads, MAD account

    Google Ads row of a Search leads campaign, name hidden: MAD 131,758.04 spent, 18,161 clicks, 1,948 conversions, MAD 67.64 per conversion, 10.73% conversion rate

    MAD 67.64 per conversion · 1,948 conversions · MAD 131,758.04 spent · 10.73% conv. rate

  2. Meta Ads ManagerForm lead gen

    Ads Manager row of a form lead gen campaign, name hidden: 1,903 leads, €0.34 per result, €643.91 spent, 557,602 impressions

    €0.34 per lead · 1,903 leads · €643.91 spent · 557,602 impressions

  3. Google AdsSearch, MAD account

    Google Ads row of a Search campaign, name hidden: MAD 64,765.93 spent, 12,372 clicks, 753 conversions, MAD 86.01 per conversion, 6.09% conversion rate

    MAD 86.01 per conversion · 753 conversions · 12,372 clicks · 6.09% conv. rate

  4. Meta Ads ManagerForm lead gen, real estate

    Ads Manager row of a real estate lead gen campaign, name hidden: 1,102 leads, €0.47 per result, €514.54 spent, 595,168 impressions

    €0.47 per lead · 1,102 leads · €514.54 spent · 595,168 impressions

  5. Google AdsSearch, MAD account

    Google Ads row of a Search campaign, name hidden: MAD 240,005.76 spent, 51,647 clicks, 2,733 conversions, 5.29% conversion rate

    2,733 conversions · 51,647 clicks · MAD 240,005.76 spent · 5.29% conv. rate

  6. Meta Ads ManagerForm lead gen, USD account

    Ads Manager row of a form lead gen campaign in a USD account, name hidden: 107 leads, $2.06 per result, $220.40 spent

    $2.06 per lead · 107 leads · $220.40 spent

  7. Google AdsSolar energy, 3 Search campaigns

    Three Google Ads rows from a solar energy account, names hidden: €64,761.52 spent for 1,499.83 conversions at €43.18; €42,268.04 for 767.47 conversions at €55.07; €13,216.11 for 355.50 conversions at €37.18

    €43.18 per conversion · 1,499.83 conversions · €64,761.52 spent · 2 more campaigns at €55.07 and €37.18

  8. Meta Ads ManagerCar dealership, 3 campaigns

    Three Ads Manager rows from a car dealership, names hidden: remarketing, 83 leads at $1.80; sale leads, 332 at $1.81; purchase leads, 52 at $14.74

    $1.81 per sale lead · 332 sale leads · 52 purchase leads · remarketing at $1.80

−38%

cost per lead, on average

4×

average ROAS achieved

7%

average conversion rate

95%

client satisfaction

Averages observed across our client accounts. The screenshots are real Google Ads and Meta Ads Manager rows, campaign names hidden, figures as they are.

Client account excerpts, Google Ads and Meta Ads

  1. Google AdsSearch leads, MAD account

    Google Ads row of a Search leads campaign, name hidden: MAD 131,758.04 spent, 18,161 clicks, 1,948 conversions, MAD 67.64 per conversion, 10.73% conversion rate

    MAD 67.64 per conversion · 1,948 conversions · MAD 131,758.04 spent · 10.73% conv. rate

  2. Meta Ads ManagerForm lead gen

    Ads Manager row of a form lead gen campaign, name hidden: 1,903 leads, €0.34 per result, €643.91 spent, 557,602 impressions

    €0.34 per lead · 1,903 leads · €643.91 spent · 557,602 impressions

  3. Google AdsSearch, MAD account

    Google Ads row of a Search campaign, name hidden: MAD 64,765.93 spent, 12,372 clicks, 753 conversions, MAD 86.01 per conversion, 6.09% conversion rate

    MAD 86.01 per conversion · 753 conversions · 12,372 clicks · 6.09% conv. rate

  4. Meta Ads ManagerForm lead gen, real estate

    Ads Manager row of a real estate lead gen campaign, name hidden: 1,102 leads, €0.47 per result, €514.54 spent, 595,168 impressions

    €0.47 per lead · 1,102 leads · €514.54 spent · 595,168 impressions

  5. Google AdsSearch, MAD account

    Google Ads row of a Search campaign, name hidden: MAD 240,005.76 spent, 51,647 clicks, 2,733 conversions, 5.29% conversion rate

    2,733 conversions · 51,647 clicks · MAD 240,005.76 spent · 5.29% conv. rate

  6. Meta Ads ManagerForm lead gen, USD account

    Ads Manager row of a form lead gen campaign in a USD account, name hidden: 107 leads, $2.06 per result, $220.40 spent

    $2.06 per lead · 107 leads · $220.40 spent

  7. Google AdsSolar energy, 3 Search campaigns

    Three Google Ads rows from a solar energy account, names hidden: €64,761.52 spent for 1,499.83 conversions at €43.18; €42,268.04 for 767.47 conversions at €55.07; €13,216.11 for 355.50 conversions at €37.18

    €43.18 per conversion · 1,499.83 conversions · €64,761.52 spent · 2 more campaigns at €55.07 and €37.18

  8. Meta Ads ManagerCar dealership, 3 campaigns

    Three Ads Manager rows from a car dealership, names hidden: remarketing, 83 leads at $1.80; sale leads, 332 at $1.81; purchase leads, 52 at $14.74

    $1.81 per sale lead · 332 sale leads · 52 purchase leads · remarketing at $1.80

“Our cost per lead dropped from $150 to $50.”

Before working with Yazid, our Google Ads campaigns lacked structure and the results were not there. We were spending without knowing what it was really bringing in. He supported us in a consulting role, with a real methodology: goal setting, complete campaign restructuring, server-side tracking setup. The result: our cost per lead dropped from $150 to $50, and we were even able to start scaling into a new market. A real step change.

Graziella Fiorini Marketing Officer, Durcalim

I had the pleasure of working with Yazid on several performance marketing campaigns, and I have always been impressed by his strategic vision and deep command of Google Ads. He has a real talent for generating qualified leads through precise targeting and creative optimizations. He is one of the best experts I know in this field.

Elif Ozcan Acquisition Manager, AdCreative.ai

We worked with Yazid for over two years on our Google Ads and Meta Ads campaigns, and the results were always there. His approach is rigorous, proactive and performance-driven. Thanks to him, we were able to generate a steady volume of qualified leads while keeping acquisition costs highly competitive. Partners as reliable as Yazid are rare.

Laura Guénin Marketing and Communications Manager, Mexens

We worked with Yazid for over a year, after he took over our account from another agency. Within the first three months, the difference was clear: structured management, real proactivity, and above all rock-solid technical expertise. Together we ran Google Ads, YouTube and LinkedIn Ads campaigns with tangible results. Even though we eventually brought the work in-house within the group, I highly recommend Yazid for his professionalism and his ability to move an acquisition strategy forward.

Bastien Nowacki CRM Manager, Nibelis

Trusted by

  • Lotissement Annakhil
  • Jawhara Aïn Harrouda
  • Jawhara Portes de Mohammedia
  • Algorithmics
  • Siaracash
  • L'expertmotive
  • Clinique Ibn Khaldoun
  • Nibelis
  • Mexens
  • Scotwork
  • Decathlon
  • Pimento
  • DuraClim
  • Diapazone
  • Legrand
  • Spellz
  • Hygiie
  • Kley
  • Smily
  • Jolimoi
  • Hife
  • Chopard
  • AdCreative.ai
  • RTL

See the landing pages we designed and our clients by industry

From zero to profitable campaigns, in four steps.

  1. 01

    Audit and diagnosis

    Analysis of your existing account, your competitors and your industry. Identification of quick wins and areas for improvement.

  2. 02

    Strategy and structure

    Selection of platforms, campaign types and budgets. High-intent keyword research. Tracking setup.

  3. 03

    Launch and testing

    Campaigns go live, with A/B tests on ads and audiences. Early data collection to iterate fast.

  4. 04

    Continuous optimisation

    Weekly adjustments, scaling of profitable campaigns, detailed monthly report. Your results keep improving over time.

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Get a free audit of your current campaigns, or an acquisition strategy if you are starting from scratch. Book a call below, or message us on WhatsApp. Reply within one hour, no commitment.