Lead Ads, Advantage+, retargeting, Conversions API: we design, produce, and manage your Meta campaigns end to end, with one obsession — cost per lead and return on investment, not likes.
Concrete performance, in Morocco and in France alike.
Results achieved across 60+ managed projects in a wide range of industries: SaaS, real estate, healthcare, education, insurance, renewable energy.
Many Facebook and Instagram campaigns fail for an invisible reason: since iOS 14 and the spread of tracking restrictions, a share of conversions simply never reaches Meta. The algorithm then optimizes blind, cost per lead climbs, and the advertiser wrongly concludes that "Meta doesn't work for their industry."
That's where we're different: before launching a single campaign, we make measurement reliable — a properly configured Meta Pixel, conversion events aligned with your goals, and the Conversions API with event deduplication for accounts that warrant it. It's the same tracking foundation we deploy on our Google Ads accounts — and if you're looking for full-funnel acquisition management, check out our Google Ads agency in Morocco as well. Based in Rabat and active on the Moroccan and French markets for over 7 years, we apply the same rule everywhere: every dirham spent must be traceable to a lead or a sale.
A properly configured Meta Pixel, reliable conversion events — and the Conversions API with deduplication when the account warrants it. The algorithm optimizes on real data, not phantom conversions.
Based in Rabat, we manage Meta Ads accounts on both markets. Moroccan businesses benefit from methods proven on highly competitive markets.
Static visuals, carousels, short videos, and motion design produced in-house and tested in batches. On Meta, creative is the number one performance lever.
From lead generation to e-commerce, we activate the Meta formats best suited to your goal — never the other way around.
Lead generation campaigns with instant forms let prospects leave their contact details without ever leaving Facebook or Instagram — a decisive advantage in Morocco, where browsing is overwhelmingly mobile. We design forms that actually qualify (screening questions, custom fields) rather than inflate volume, and we connect leads to your CRM for fast follow-up calls — the number one driver of conversion to sale.
Advantage+ Shopping campaigns and Advantage+ placements hand much of the delivery over to Meta's algorithm. Well fed, they deliver highly competitive acquisition costs; poorly framed, they spend without discernment. Our role: provide the right signals — reliable conversion events, exclusions of existing customers, budget guardrails — and enough creative volume so the automation works in favor of your profitability.
We build your custom audiences from website visitors, customer lists, and interactions with your posts, then lookalike audiences for prospecting. Retargeting is then scripted: different messages depending on prospect maturity (simple visit, abandoned cart, unconverted lead), frequency caps, and systematic exclusion of converted customers. The result: budget concentrated on the prospects closest to purchase.
A Meta campaign is only as good as its measurement. We install the Meta Pixel with priority events aligned with your goals — and, for accounts that warrant it, the Conversions API with event deduplication and monitored match quality. Solid, reliable tracking gives the algorithm back the data it needs to optimize, especially since iOS 14. It's often the first thing we fix when taking over an account — see our tracking & measurement service.
For e-commerce brands, we set up catalog campaigns: a clean product feed, a catalog segmented into coherent product sets, and dynamic ads that automatically re-show each visitor the products they browsed. It's the most profitable format in e-commerce retargeting — and it powers prospecting too, by putting your products in front of audiences similar to your best buyers.
On Meta, creative drives performance: it determines who stops, who clicks, and at what cost. We produce static visuals, carousels, short videos, and Stories/Reels variations, tested in batches to identify winners before scaling. Our ad creative design service covers art direction as well as motion design, with messaging tailored to French-speaking and Arabic-speaking Moroccan audiences.
Playbooks copy-pasted from European or American markets aren't enough. The Moroccan market has its own rules.
In Morocco, Instagram holds a particularly dominant place in consumers' daily lives, especially among urban audiences and people under 35 — precisely the profiles most active in discovering brands, businesses, and services. Stories, Reels, and the feed form high-potential ad surfaces, provided you run creatives designed for these vertical, mobile-first formats — not recycled billboard visuals. Facebook remains complementary for reaching broader and older targets: we arbitrate between the two based on your account's data, never on principle.
Casablanca, Rabat, Marrakech, Tangier, Agadir: Meta lets you target by city or by radius around an address, and that's often the key for local businesses — clinics, schools, restaurants, showrooms, home services. We size delivery zones according to your actual capacity to serve customers, with messaging tailored to each zone when volume justifies it. Advertising across all of Morocco when you only deliver in Casablanca is the first source of waste we fix in the accounts we audit.
For Moroccan service businesses, the most effective combination is often: lead campaign + instant form + fast follow-up call. The prospect doesn't need a high-performing website or a long browsing journey — they leave their phone number in two taps from their mobile. We build this funnel end to end, in French and in Arabic depending on your audiences, and we measure lead quality all the way to the sale to fine-tune targeting — not just lead volume.
A structured process, proven across 60+ projects, for predictable and lasting results.
Analysis of your existing campaigns, your Pixel and conversion events, your creatives, and your competitive positioning on Facebook and Instagram.
Campaign architecture, audience plan, Pixel and Conversions API setup, creative brief, and definition of target KPIs.
First launches, batch testing of visuals and audiences, and the algorithm's learning phase to identify winning combinations.
Weekly data-driven adjustments, regular creative refreshes, detailed monthly reporting, and recommendations for scaling.
We worked with Yazid for over two years on our Google Ads and Meta Ads campaigns, and the results were always there. His approach is rigorous, proactive, and performance-driven. Thanks to him, we generated a steady stream of qualified leads while keeping acquisition costs highly competitive. It's rare to find a partner as reliable as Yazid.
Read all our client testimonials on the homepage.
Request a free audit of your Meta Ads account: we review your tracking, audiences, and creatives, and you walk away with concrete recommendations — no strings attached.
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