What you get

Everything included in your tracking setup

From auditing your existing tracking to full validation — nothing slips through the cracks.

Audit of your existing tracking

Full analysis of your current setup: missing data, misconfigured events, duplicates, and data leaks.

GA4 setup

Complete Google Analytics 4 configuration: custom events, conversions, audience settings, and connections to your ad platforms.

Google Tag Manager

GTM container setup and organization: tags, triggers, variables. A clean architecture that stays maintainable over time.

Meta & TikTok Conversion API

Server-side Conversion API (CAPI) setup for Meta and TikTok — recovering conversions lost to ad blockers and iOS restrictions.

Consent Mode v2

Consent Mode v2 implementation for GDPR-compliant data collection. Conversion modeling compensates for signal loss when cookies are declined.

Full testing & validation

Every event validated in real-world conditions, complete tagging plan documentation, and access to your monitoring dashboards.

Our process

How we set up your tracking

A rigorous method for tracking you can trust from day one.

Tracking audit

Full assessment of your current setup, pinpointing the gaps and missing data that skew your decisions.

Tagging plan

We define the events to track, the priority conversions, and the audiences to build based on your business goals.

Implementation

GA4, GTM, Conversion API, and Consent Mode setup — with a clean integration no matter what technology you use.

Validation & QA

Every event tested end to end in real-world conditions, tagging plan documented, and dashboard access handed over.

Why choose us

What sets us apart

Data-first approach

No campaign without reliable tracking. We lock down measurement before we optimize — because optimizing on bad data is just burning budget.

GDPR compliance built in

Consent Mode v2 configured by default. Your data collection complies with European regulations without sacrificing signal quality.

Complete documentation

A documented tagging plan and direct access to your monitoring dashboards. You know what's tracked and why — no black box.

FAQ

Frequently asked questions about tracking

Without accurate tracking, you can't tell which campaigns, ads, and keywords actually generate leads or sales. You're optimizing blind. Solid tracking also helps Google's and Meta's algorithms learn faster and serve your ads to the people most likely to convert.

The Conversion API (CAPI) is a direct connection between your server and the ad platforms (Meta, TikTok). Unlike traditional browser-side pixels, it isn't blocked by ad blockers or affected by iOS restrictions. It typically recovers 20 to 40% of the conversions lost when relying on the pixel alone.

Since March 2024, Google requires Consent Mode v2 for advertisers in Europe who want to use conversion modeling and signal-based audiences. Without it, you lose a significant share of visibility into your conversions and your remarketing audiences become less complete.

Yes. We work with WordPress, Shopify, Webflow, Wix, custom-built sites, and any other environment. In most cases the setup runs through Google Tag Manager, which lets us work independently of your site's technology.

A standard setup (GA4 + GTM + Conversion API for one platform) takes 5 to 10 business days, from audit to final validation. For more complex setups involving multiple platforms and server-side tracking, allow 2 to 3 weeks.

Ad tracking that's accurate and compliant — GA4, GTM, Conversion API

Everything included in your tracking setup

How we set up your tracking

What sets us apart

Frequently asked questions about tracking

Finally measure what actually works