Agence Efficads
Book a call

Landing Pages & CRO

Landing pages built to convert: and maximize your advertising ROI

A poorly optimized landing page can cut your conversion rate by two-thirds. We design landing pages engineered to turn your visitors into qualified leads.

Book a call
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • A/B Testing

Everything included in your landing page build

From conversion strategy to post-launch monitoring: nothing is left to chance.

  1. Conversion strategy

    We analyze your target audience, your competitors, and your key messages to define the structure and persuasion elements that will maximize your conversions.

  2. Conversion-focused UX design

    Professional design with a clear visual hierarchy, trust signals, optimized CTAs, and a layout that naturally guides visitors toward conversion.

  3. Development & integration

    Clean technical implementation optimized for load speed: a critical factor for both your Google Ads Quality Score and your conversion rate.

  4. Connected forms & CRM

    Lead capture forms set up and integrated with your CRM (HubSpot, Salesforce, Pipedrive, and more), with automatic notifications configured.

  5. Full tracking

    GA4 installation, conversion pixels (Google, Meta, TikTok, LinkedIn), custom events, and connection with your campaigns: so every conversion is measured with precision.

  6. A/B testing & optimization

    A/B variants on the key elements (headline, CTA, hero visual, form) with ongoing performance tracking to iterate toward your optimal conversion rate.

Landing pages built to convert.

Five landing pages we designed for Google Ads and Meta Ads campaigns: this is where clicks become leads.

Campaign landing page of the Témara gastroenterology centre: headline about digestive issues, portrait of the doctor, call and WhatsApp buttons
Dr Tarik Gharbi, gastroenterologist, TémaraCampaign landing page
Campaign landing page of Boukhal Dental Clinic: headline about a trusted dentist in central Rabat and a call-back form
Boukhal Dental Clinic, RabatCampaign landing page
Google Ads campaign landing page of Clinique Ibn Khaldoun, trauma and orthopaedics specialist in Rabat
Clinique Ibn Khaldoun, orthopaedics, RabatCampaign landing page
Campaign landing page of Dr Badreddin Moujahid, ophthalmologist in Rabat, with his portrait
Dr Badreddin Moujahid, ophthalmologist, RabatCampaign landing page
Campaign landing page of Centre dentaire Moujahid: headline about a stress-free dentist in Témara and a booking form
Centre dentaire Moujahid, TémaraCampaign landing page

Every page is wired to the campaign tracking: every call, every form is measured.

From brief to launch in 4 steps

  1. 01

    Strategy & brief

    We analyze your target audience, your competitors, and your ads, then define the key conversion elements to build into the page.

  2. 02

    Design & wireframe

    Mockup and design of the landing page for validation before development: structure, visual hierarchy, messaging, and CTAs presented for your approval.

  3. 03

    Development

    Technical build, full tracking setup, form connections, and load-speed optimization (Core Web Vitals).

  4. 04

    Testing & launch

    Validation on every device, tracking tests, production deployment, and A/B test setup: followed by performance monitoring and post-launch optimization.

What sets us apart

  1. CRO first

    Every element on the page, headline, subheadline, visuals, CTA, form, social proof, is engineered to maximize conversion rate, not just to look good.

  2. Tracking built in from day one

    GA4, conversion pixels, heatmaps: we measure everything from the start. No page judged by gut feeling: every decision is driven by data.

  3. Ad-to-page consistency

    Your landing page is designed in direct alignment with your ads, same message, same promise, to reduce friction and improve lead quality.

Frequently asked questions about landing pages

What CMS or technology do you use?

We build our landing pages in pure code (HTML, CSS, JavaScript): no CMS, no template. Every page is custom-built, which guarantees optimal load speed, total control over every element, and complete customization to match your needs and your brand.

Is tracking included?

Yes, full tracking is included: GA4 installation, ad platform conversion pixels (Google, Meta, TikTok, LinkedIn), form events, and connection with your campaigns for precise conversion measurement.

How many A/B variants do you create?

Depending on your traffic volume and goals, we set up 1 to 3 A/B variants on the highest-impact elements (hero headline, primary CTA, form). Together, we define the hypotheses to test and the success metrics.

What is the delivery timeline?

A standard landing page is delivered in 10 to 15 business days, from approved brief to production launch. This timeline includes design, revisions, development, tracking integration, and final testing.

Is maintenance included after launch?

Maintenance is included for as long as we manage your ad campaigns. Fixes, adjustments, and page optimizations are part of our mission: a landing page and its campaigns need to evolve together to sustain performance over time.

A landing page that converts changes everything

The same ad budget with an optimized page can double your leads. Let's talk about your project.

Get a free audit of your current campaigns, or an acquisition strategy if you are starting from scratch. Book a call below, or message us on WhatsApp. Reply within one hour, no commitment.