What You Get

Everything included in the audit

A complete report and a debrief call, so you walk away with a clear action plan.

Structure analysis

A review of your campaign architecture, ad groups, keywords, and targeting — checked for consistency, relevance, and best practices.

Performance audit

Analysis of your key KPIs — CTR, CPC, CPL, CPA, ROAS — measured against industry benchmarks to pinpoint your biggest improvement levers.

Tracking & conversion audit

Verification of your conversion tracking, data quality, and the reliability of the measurements driving your optimizations.

Creative analysis

A review of the quality and relevance of your text, image, and video ads against platform standards and your audience's expectations.

Detailed PDF report

A structured report with section-by-section scores, detailed findings, and prioritized recommendations — ready for your team to act on immediately.

Debrief call (1 hour)

A working session to walk through the report, answer your questions, and prioritize together which actions to tackle first.

Our Process

How the audit works

From access collection to the final debrief — a structured 4-step process.

Access collection

Read-only access to your ad accounts and Google Analytics. No changes are ever made without your approval.

In-depth analysis

5 to 7 days of complete analysis covering your campaigns, tracking, and creatives, using a structured evaluation framework.

Report writing

A structured PDF report with section-by-section scores, detailed findings, and recommendations prioritized by potential impact.

Debrief

A 1-hour debrief call to present the results, answer your questions, and define the first actions to put in place.

Why Choose Us

What sets us apart

Actionable recommendations

No theoretical reports. Every recommendation is prioritized and detailed enough to be implemented right away — by you or by us.

An outside perspective

A fresh pair of eyes spots what you've stopped seeing. With 60+ accounts managed, we bring solid industry benchmarks to the table.

Multi-platform

We audit Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. One point of contact for a complete view of your advertising presence.

FAQ

Frequently asked questions about the audit

The report includes: an analysis of your campaign structure, a performance audit with benchmarks, a tracking evaluation, a creative analysis, prioritized recommendations, and an overall score per section. It's delivered as a PDF and presented during the debrief call.

We need read-only access to your ad accounts (Google Ads, Meta Ads Business Manager, etc.) and Google Analytics. No changes are made without your explicit approval.

The analysis takes 5 to 7 business days depending on the volume of campaigns. The report is delivered by email, followed by a 1-hour debrief call scheduled together.

The audit includes the 1-hour debrief call. If you'd like support implementing the recommendations, we offer campaign management and consulting services — which we can tailor to your needs.

An annual audit is the bare minimum for any active advertiser. We also recommend an audit whenever something major changes: a new product, a new platform, a significant drop in performance, or a change of agency.

A complete diagnosis of your campaigns, with a concrete action plan

Everything included in the audit

How the audit works

What sets us apart

Frequently asked questions about the audit

Find out what's really holding your performance back