Account Audit
A complete diagnosis of your campaigns, with a concrete action plan
We dig deep into your Google Ads, Meta Ads, and LinkedIn Ads campaigns to pinpoint what's holding your performance back: and deliver a clear report with actionable recommendations.
Book a callEverything included in the audit
A complete report and a debrief call, so you walk away with a clear action plan.
-
Structure analysis
A review of your campaign architecture, ad groups, keywords, and targeting: checked for consistency, relevance, and best practices.
-
Performance audit
Analysis of your key KPIs, CTR, CPC, CPL, CPA, ROAS, measured against industry benchmarks to pinpoint your biggest improvement levers.
-
Tracking & conversion audit
Verification of your conversion tracking, data quality, and the reliability of the measurements driving your optimizations.
-
Creative analysis
A review of the quality and relevance of your text, image, and video ads against platform standards and your audience's expectations.
-
Detailed PDF report
A structured report with section-by-section scores, detailed findings, and prioritized recommendations: ready for your team to act on immediately.
-
Debrief call (1 hour)
A working session to walk through the report, answer your questions, and prioritize together which actions to tackle first.
The five budget leaks an audit finds most often.
In most of the accounts we audit, the problem is not that advertising is expensive: it is that the budget leaks.
-
Keywords that are too broad
You pay for clicks on searches only loosely related to what you sell.
Checked -
No negative keywords
Part of the budget goes to queries with no commercial value: "free", "jobs", cities you do not serve.
Checked -
Broken tracking
The algorithms optimise on wrong data, and the budget goes to the wrong places.
Checked -
Geographic targeting that is too wide
Targeting all of Morocco when you only serve Rabat funds clicks that can never convert.
Checked -
Automatic recommendations accepted blindly
Some serve the platform first: broader match types, bigger budgets.
Checked
How the audit works
-
01
Access collection
Read-only access to your ad accounts and Google Analytics. No changes are ever made without your approval.
-
02
In-depth analysis
5 to 7 days of complete analysis covering your campaigns, tracking, and creatives, using a structured evaluation framework.
-
03
Report writing
A structured PDF report with section-by-section scores, detailed findings, and recommendations prioritized by potential impact.
-
04
Debrief
A 1-hour debrief call to present the results, answer your questions, and define the first actions to put in place.
What sets us apart
-
Actionable recommendations
No theoretical reports. Every recommendation is prioritized and detailed enough to be implemented right away: by you or by us.
-
An outside perspective
A fresh pair of eyes spots what you've stopped seeing. With 60+ accounts managed, we bring solid industry benchmarks to the table.
-
Multi-platform
We audit Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. One point of contact for a complete view of your advertising presence.
Frequently asked questions about the audit
What exactly does the audit report contain?
The report includes: an analysis of your campaign structure, a performance audit with benchmarks, a tracking evaluation, a creative analysis, prioritized recommendations, and an overall score per section. It's delivered as a PDF and presented during the debrief call.
What access do you need to run the audit?
We need read-only access to your ad accounts (Google Ads, Meta Ads Business Manager, etc.) and Google Analytics. No changes are made without your explicit approval.
How long does the audit take?
The analysis takes 5 to 7 business days depending on the volume of campaigns. The report is delivered by email, followed by a 1-hour debrief call scheduled together.
Does the audit include follow-up after delivery?
The audit includes the 1-hour debrief call. If you'd like support implementing the recommendations, we offer campaign management and consulting services: which we can tailor to your needs.
How often should you run an audit?
An annual audit is the bare minimum for any active advertiser. We also recommend an audit whenever something major changes: a new product, a new platform, a significant drop in performance, or a change of agency.
Find out what's really holding your performance back
A complete audit, a clear report, a concrete action plan. Book a call to get started.
Get a free audit of your current campaigns, or an acquisition strategy if you are starting from scratch. Book a call below, or message us on WhatsApp. Reply within one hour, no commitment.